MEET THE TEAM
Only the Best for Britz Food Group
Our Story
Where It All Began
Drawing from his successful background as a leading National Account Representative, Alan Britz, President of Britz Food Group, challenged himself to find a better way to approach sales and development in the specialty food industry. Focusing on building brands by identifying trends, launching products, and creating a culinary revolution, he specializes in representing specialty food manufacturers who want to expand their own salesforce, especially in the National Accounts field.
In the spring of 2020, Alan set out to execute the Britz Food Group, promoting it as a new approach to food sales. The “new normal” took on a whole new look as Covid-19 prevented travel and the promotion of specialty food products. He embraced these limitations with an innovative approach by creating a platform for his “Virtual Happy Hours” along with live cooking demonstrations with industry-leading chefs from across the country.
Alan Britz, President of Britz Food Group, challenged himself to find a better way to approach sales and development in the specialty food industry.
Meet the Team
Alan Britz, President
- 27 years of experience as a National Account Executive
- Sold directly to the vast majority of NRN Top 400 Accounts in the US
- Took Carla’s Pasta from $0 in National Accounts to over $80 million a year annually (only salesperson), accounting for over $500 million in sales in 12 years with the company.
- Spent 6 years with Ken’s Dressings handling chains Nationally and helping them grow to a $1 billion company
- Over $2 billion in Food Service Sales in the past 18 years
- Board of Directors for the ICCA (International Corporate Chefs Association)
- Board of Directors Food Service Exchange Group
- Member of Peer Group Advisory Council
- Key personal relationship with many of the NRN TOP 400 Accounts on both culinary and purchasing arenas
- Numerous Vendor of the Year Awards and Nominations
404-409-4345
alan@britzfoodgroup.com
Chris Murphy, VP Culinary Innovation
- He has spent his 20-year career being an extension of the brand innovators across the top 400 Chains, prides himself on being the first call for white pages through bench development, commercialization. Driving menu innovation through collaboration.
- Built the Culinary and R&D team at Carla’s Pasta from the ground up, driving company sales from $40 million to its height $120 million in 6 short years
- Almost 10 years in Corporate Executive Chef roll at Ken’s Foods. Defining the roll for the organization. Sales growth from $440 million to $1 Billion
- Culinary Degree from Johnson and Whales Providence Rhode Island
- Numerous Vendor of the Year Awards and Nominations
781-718-9667
chefchris@britzfoodgroup.com
Greg Barr, Senior National Accounts Executive
- 25 years experience as a National Account Executive
- Has sold directly to vast majority of NRN Top 400 Accounts in the US
- Extensive experience developing proprietary desserts for NRN Top 200 Accounts over the past 6 years
- While at SRO, grew largest food service account from 16MM to 40MM from 2017 – 2020
- Board of Directors & Treasurer for Food Service Exchange Group
- Key personal relationship with many of the NRN TOP 400 Accounts on both culinary and purchasing arenas
828-773-2697
greg@britzfoodgroup.com
Hildie Rubinoff, Senior National Accounts Executive
- 24 years experience as a National Account Executive
- Has sold directly to vast majority of NRN Top 400 Accounts in Canada and the US including cruise lines, airlines and OCS/Vend
- In-depth knowledge of import/export
- Initiated broker and distributor marketing programs
- Certified Women Business Enterprise Canada, Women in Foodservice, CORE Ambassador
- Key culinary, research and development, marketing, purchasing relationships with many of the NRN TOP 400 Accounts
407-572-7508
hildie@britzfoodgroup.com
Ashley Biel, Director Project Management
- 12 years experience in National Chain Accounts
- Managed Projects for the National Account team as they drove company sales from $40 million to its height $120 million in 6 short years
- Oversaw projects for the Foodservice, Retail and National Account Arenas by planning, monitoring and launching products with major accounts
- Liaison between vendors and customers to ensure smooth and timely flow of information for continued success and growth for both parties
- Develop marketing pieces and programs with vendors to ensure their on-trend flavors are known within the industry
- Extensive experience working with many of the NRN TOP 400 Accounts
860-810-5841
ashley@britzfoodgroup.com
only the best
Our Mission
Creating a culture of excellence and accountability.
Britz Food Group’s mission is to meet the demands of the ever-changing specialty food landscape by unlocking the potential for our client’s success. We are a valued partner to our family of brands by creating a culture of excellence and accountability, all while adding a touch of fun and creativity to the mix.
Identifying Trends – Launching Products – Culinary Revolution
Give us a shout!
While we don’t work 24 hours a day, we are available to you 24 hours a day and always willing to get back with you! It’s how we do things at BFG!
Alan Britz
President, Britz Food Group
Britz Food Group
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